Long before we were "Keeping up with Kardashians" the saying was

"Keeping up with the Joneses". 

One faithful night in September 2010, I was online shopping and was struck with an idea. Why am I constantly buying other people's clothes when I can make my own? Thus JONESin Brand was born! This new streetwear brand is meant to represent all things trendy, unique, exclusive and humorous, while paying homage to my Californian roots at the same time.